You may be great at your job, but your audience won’t care.
You may have a long and growing list of accomplishments, but your audience won’t care.
Your audience won’t actually care about you until you show that you care about them. That’s where effective video marketing really comes into play.
Video marketing is the most-versatile form of marketing out there, and it is one of the most-preferred by your audience. People like watching a (good!) video, because it helps them learn about you and your offerings.
Most dermatology practices create marketing videos, and they are, if I may, boring. They’re even — sorry — a bit self-centered.
They focus on how good they are, and why they are the best. Then, after the video is published, they wonder why the video didn’t get a good return on investment.
Here’s why: Your videographer let you down, and they didn’t teach you how to create a great marketing video that brings in money.
You may rely on a contractor to create your video. They might have gotten some footage, interviewed a couple people, and then sent you a bill. But they are leaving out one of the most valuable components to a video: A story.
It’s great to have a video that looks good. That may bring in a few dollars, and it may yield a TEMPORARY boost in web traffic. Yet it’s a missed opportunity.
Where Videographers Fail
Your videographer should be diving deep into your organization. They should know how exactly you have changed lives, and they should know how to draw out relevant anecdotes in your on-camera interviews.
As you know, trust is huge in your industry. In fact, 81 percent of patients say they need to trust a provider before booking an appointment, and storytelling-based patient testimonials or doctor introductions build that trust. Your patients have to trust you, and they have to feel like you care about them.
When you take the time to tell a story that resonates with your audience, that is indication that you genuinely care about their well-being.
What’s more, storytelling is more memorable than straight facts. Videos that incorporate storytelling techniques see 22 times more engagement than videos that rely only on facts and figures.
My Personal Experience
I have a disability, and I have interacted with a few (!) medical professionals and dermatologists in my life. Most have been phenomenal at their jobs, and then their marketing ruins it all.
As a kid, I felt my doctors’ marketing ruined my experience, and it was a massive disappointment.
Don’t let this happen to you. Find videographers who advocate for your success, and know what you need to succeed.
Your Solution
Our Video Marketing Special is a terrific place to start. We’re offering affordable video marketing services and, for free, several other services that will boost your results forever.
Click this link to grab the special. Time is running out, and so is your budget.
