Your organization may be depending on fewer donors to keep its mission alive. What happens if one of your largest supporters stops giving? The Association of Fundraising Professionals and the Fundraising Effectiveness Project found that charitable dollars increased by 6.6 percent in the first half of 2026, compared with the same period last year. YetContinue reading “Donors Are Giving More Money. So Why Are Nonprofits Losing Donors?”
Category Archives: Fundraising
How to Turn First-Time Donors Into Repeat Supporters
Your year-end fundraising campaign brings in 100 new donors. Everyone celebrates. Your fundraising goal is closer, your board is happy, and your team can finally breathe. Yay! But there’s a problem. What happens to those 100 donors next year? If your nonprofit is like many others, most of them may never give again. The Fundraising Effectiveness Project reported that overall donor retention was 18.0 percentContinue reading “How to Turn First-Time Donors Into Repeat Supporters”
Are Your Annual Reports Doing Anything?
Your nonprofit’s annual report may contain some of your most-powerful fundraising material. It has stories of people whose lives have changed, proof of what donors made possible, and numbers that show your organization is making a difference. But what happens after the report is published? Often, the report gets sent to your network, and that’sContinue reading “Are Your Annual Reports Doing Anything?”