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Ryan: Why My Shaq-Sized Wish Changed

A young Ryan is pictured with Shaquille O'Neal

I grew up in the middle of central Illinois.

It seemed I was the only disabled kid in the entire county, although that is not statistically accurate.

I was a huge Shaquille O’Neal fan.

He was my guy, my hero.

Super big, relatable and kind of funny.

I watched every NBA game with Shaq, and I dreamt of playing alongside Shaq, winning NBA titles like never before.

But, as I watched his games, I saw something that dimmed my Shaq-sized dreams.

It was the commercials of kids who looked like me, and even had my disability.

They were always shown in hospitals, wrapped in bandages like a mummy, plugged into a number of devices, and surrounded by friends and family as if the end was near.

Honestly, I know what it’s like to be that kid in the hospital

I did not need or want to see reminders of my days in the hospital.

Rather, what I needed as a kid was to see kids who looked like me living the dream I had.

Playing basketball.

And winning.

After developing personal relationships with many Paralympic athletes in the U.S. and around the world, I realized disabled people can play basketball, and we can win a lot.

A woman is shown pushing her black wheelchair racing chair.
When I spent time with Paralympic athletes, like Amanda McGrory (shown), my perspective on my own dreams changed

That’s why I created Team Trust: to show — and prove — that disabled people, sure, endure some challenges, but we also have very, very awesome lives.

To learn why and how to easily integrate disability into your marketing, check out our free disability marketing guide.

Consumers want brands to show diversity in their ads.

Diversity includes disability.

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This Video Means A lot To Me. I hope it does to you, too.

By Ryan Wilson, Director

Feb. 26, 2022

Every video we produce is special. The stories we hear and tell are magical.

I feel grateful to be in a position of listening to people, and validating their experiences.

We recently had the honor of telling a rather personal story to me. It is the story of the Osteogenesis Imperfecta Foundation. The OIF helps support ground-breaking and even life-changing research for persons living with Osteogenesis Imperfecta like myself.

OI, as it’s commonly called, is a condition that causes one to have brittle bones. In other words, we — well, I — break a lot of bones.

I have broken 50 to 60 bones, in fact.

In our video for the OIF, we highlighted the organization’s long-standing commitment to support ground-breaking research for persons with OI.

The OIF often also brings together the community of us OI-ers for a number of events.

This connecting and learning from others is particularly important for anyone in the disability community.

Even with the tremendous amounts of information we can access online, persons with disabilities may not find that one resource that or person who will change their lives.

But … the OIF makes it so much easier.

If you would like a similar story told about your organization, please reach out.

We are here for you.

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Our Cost Is Your Command.

A group of men and women posing for a photo

By Team Trust

12.10.2021

Pricing is always top of mind for our clients for our clients. We get it.

When we are meeting with new clients, we always ask, “What can you afford? What have you budgeted for?”

Our primary goal is to help our clients. Sure, money matters, but it is not more important than our desire to help.

We want to meet our clients where they are, and what they can do.

Do you have an idea you’d like to discuss? Send us an email here.

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Happy Thanksgiving From Team Trust

A black and white photo of two individuals in winter jackets strapped GoPro cameras on two skiers at the Winter Park Resort in Winter Park, Co.

Hello everyone.

I hope you all are well. This is Ryan Wilson, director of Team Trust.


I wanted to personally thank each of you for helping Team Trust reach our current heights. Whether you helped us with a shoot or we helped you tell your story, we are very grateful … for each of you. I personally hope we made a difference in your lives in some way, shape or form this year. Each of you have done the same for me and our Team.


Interestingly, Team Trust started to take off after I regained consciousness earlier this year (https://teamtrustproductions.com/little-things/). That, I must admit, was unexpected, but it gave me many reasons to unplug — ahem, escape — from all those IVs as quickly and, sure, safely as possible.


Enjoy your day and family.

Reach out if we can ever be of any assistance, even if that’s buying you pizza. (We’ve got tasty connections!)R