You may be great at your job, but your audience won’t care. You may have a long and growing list of accomplishments, but your audience won’t care. Your audience won’t actually care about you until you show that you care about them. That’s where effective video marketing really comes into play. Video marketing is theContinue reading “How Video Marketing Can Make Or Break Your Practice”
Category Archives: Camera Work
Do This, Or I Won’t Watch Your Video
I just knew it was going to be boring. Most videos about buildings are boring, and I wanted to do anything and everything to avoid this common pitfall. One of our first video projects was on a newly designed building. A college received funds to revamp their nursing program, and they got all sorts ofContinue reading “Do This, Or I Won’t Watch Your Video”
That Moment When You Panic For A Video
Pressure. Deadlines. Gotta perform. Now. Two years ago, we took a trip to Waikiki Beach in Hawaii to film an Adaptive Surfing Championship. We were exploring the sense of community felt among surfers. It was an abstract topic to dissect, and we had to identify what “community” means; what it looks like; and what it feels like.Continue reading “That Moment When You Panic For A Video”