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Team Trust Releases Disability Marketing Guide

COLORADO SPRINGS, CO., March 1, 2023 — Team Trust Productions, LLC., is excited to announce the release of its Disability Marketing Guide. The guide is designed to help marketers and communication professionals more effectively reach and resonate with the disability community.

“Businesses don’t know how to write, portray or talk about disability,” Ryan Wilson, Team Trust CEO and founder, said. “This guide makes it easier to feel comfortable about experiences unlike your own.”

The release of this guide comes as a Neilson report found that 34 percent of persons with disabilities are “more likely to feel they’re not represented enough in the media,” and more than half claim they’re represented inaccurately.

The same report found that the disability community is 17 percent more likely to interact with a brand that features someone with a disability.

Team Trust’s Disability Marketing Guide addresses:

– Important terms and definitions

– Language to use and not to use with regards to disability

– How to authentically tell the stories of persons with disabilities

One in four people in the United States have a disability, and the percent of persons with disabilities is rising. More kids are being born with disabilities, and more adults are acquiring disabilities. The COVID-19 pandemic also led to millions of people acquiring disabilities.

About Team Trust

Team Trust Productions is a disability production company based out of Colorado Springs. Team Trust helps nonprofits and universities nationwide tell their stories of serving the disability community through event and fundraising videos and documentary films.

Ryan was born with Osteogenesis Imperfecta, a rare brittle bone disease. He has used a wheelchair his entire life.

Prior to creating Team Trust, Ryan was a writer for the United States Olympic & Paralympic Committee and the International Paralympic Committee. He interviewed some of the greatest athletes with disabilities around the world, and the athletes opened Ryan’s eyes to his true potential as a human being with a disability.

For more information on Team Trust, visit or follow FacebookTwitterLinkedIn and Instagram.


Ryan Wilson:
P: 217-494-4600

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This Video Means A lot To Me. I hope it does to you, too.

By Ryan Wilson, Director

Feb. 26, 2022

Every video we produce is special. The stories we hear and tell are magical.

I feel grateful to be in a position of listening to people, and validating their experiences.

We recently had the honor of telling a rather personal story to me. It is the story of the Osteogenesis Imperfecta Foundation. The OIF helps support ground-breaking and even life-changing research for persons living with Osteogenesis Imperfecta like myself.

OI, as it’s commonly called, is a condition that causes one to have brittle bones. In other words, we — well, I — break a lot of bones.

I have broken 50 to 60 bones, in fact.

In our video for the OIF, we highlighted the organization’s long-standing commitment to support ground-breaking research for persons with OI.

The OIF often also brings together the community of us OI-ers for a number of events.

This connecting and learning from others is particularly important for anyone in the disability community.

Even with the tremendous amounts of information we can access online, persons with disabilities may not find that one resource that or person who will change their lives.

But … the OIF makes it so much easier.

If you would like a similar story told about your organization, please reach out.

We are here for you.