Recently, one of my team members asked me a profoundly thoughtful question.
“Ryan, what’s one movie that always makes you cry?” she asked.
“Death of a Salesman,” I replied. “It reminds me of my dad.”
You’ve seen plenty of bad marketing videos. And I’m sure you know what makes them bad: They put you to sleep, and they look bad.
Video is a fascinating marketing tool for your nonprofit. We believe it’s the best, and most-versatile, marketing tool out there, and the data proves it. Actually, 72 percent of donors are more likely to contribute after watching a video detailing a nonprofit’s work, and 93 percent of marketers say video has given them good return on investment.
If you’re not seeing a similar return, then your videographer might be doing more harm than good. They might be even causing your nonprofit to dive deep into financial uncertainty.
I’m sorry if this happening to you. We know only 50 percent of nonprofits are successful, and 30 percent ceasing to exist after ten years. That’s scary, and you shouldn’t be a victim of this trend.
I wanted to give you three signs that your need a different videographer on your side. Most videographers or video production companies won’t share these critical details with you, but you deserve to know. You deserve to win.
1. No Story
Let’s try an experiment … Which of the below strike your heart:
- Test No. 1: I have a hard time watching “Death of a Salesman.” My dad was in sales, and he did everything to take care of his family. Sometimes that meant working WAY too hard, but the family was always taken care. The salesman in the movie reminds me of my dad.
- Test No. 2: I have a hard time watching “Death of a Salesman.”
Of those two, which is more memorable? If I had to guess, it’s “Test No. 1.” Why? Because of the story I told. Maybe you can relate to it, maybe you can’t. It’s a story, and nonprofit videos that tell a compelling story raise 22 times more money than those that only present facts!
That’s extreme, and 100 percent why our video consistently bring in a 3x, 4x, even 8x return. Contact us today to see a similar return. Guaranteed.
2. No Emotion
When you think of my tests above, you might feel something. You might feel sadness, pain, disappointment or something else. I always felt bad, even sadness, that my dad decided to work so hard, even though our family had all we needed.
Your video doesn’t have to make people cry, but it should elicit an emotion. That way your community of donors and volunteers feel connected to you and your cause.
Videos that evoke emotion are 84 percent more likely to elicit responses, leading to increased donations and volunteer participation. Take advantage of our nonprofit video marketing special, and you’ll create a video that will forever strike the hearts (and wallets) of your donors.
3. Blurry Footage
A great video needs a strong story with emotion. Those two requirements. If you don’t have a great story, people will start to pick at other details.
In fact, they’ll look at the quality of the footage you got. If it’s blurry, then your video, quite frankly, is a waste. It will not raise much money, if any.
Video quality directly influences trust in a brand or organization. Approximately, 87 percent of consumers state that video quality affects their trust in a brand. So low-quality footage hurts your brand, your reputation and people will believe your nonprofit is a low quality.
You know you have a great nonprofit. You know you change lives, and sometimes you need a little help getting that message.
Our nonprofit video marketing special is a terrific way to boost your reach, donations, volunteers and so much more. I guarantee our video will strike your heart and your community’s, or else you won’t pay anything.