If you have an abnormal skin problem arise, what are your clients going to do?
They’re going to Google their symptoms.
But as you know, this can be disastrous. Individuals with low health literacy, often influenced by misinformation, experience hospitalization rates 50 percent higher than those with higher health literacy.
Let’s work to change this narrative, and make your dermatology practice the No. 1 source for the best health information. Educational videos can be a SUPER easy way to pull this off. Not only can their boost patient education, but they can grow your credibility, reputation and patient base.
It’s hard to lose with these types of videos. Let’s look a few types of videos you could do, and we’d be glad to help you pull them off.
Types of Educational Videos Dermatologists Can Create
- Treatment Demonstrations
- Show step-by-step procedures for popular treatments like microneedling, chemical peels or laser therapy.
- This could be A 3-minute video showing how a chemical peel is applied. You could run through the benefits and expected recovery time.
- Skincare Tips
- Offer advice on morning and evening skincare routines, addressing different skin types.
- Example: “Best Skincare Routine for Acne-Prone Skin”
- Myth-Busting Videos
- Bust common misunderstandings about skincare and dermatological treatments.
- Example: “5 Sunscreen Myths You Should Stop Believing.” This could make for great social media content, just sayin’!
- Before-and-After Videos
- Share success stories or testimonials of patients who have undergone treatments. Get their permission, of course, and have them discuss how you made their life better.
- Example: A video showing the improvement in acne scarring after three laser treatment sessions.
- Q&A Sessions
- Answer common patient concerns in a relaxed, approachable format.
- Example: “Ask a Dermatologist: How to Treat Eczema Flare-Ups.”
One study of skin-cancer prevention messages on Facebook revealed that 824 posts garnered 92,004 likes, 82,791 shares, and 4,148 comments. This is HUGE!
Educational videos posted on TikTok revealed substantial viewer interaction, too.
How You Can Create Stellar Educational Videos
This may sound great, but how do you actually pull it off … and make the most of your efforts and time?
Here are quick tips:
- Use Clear, Simple Language
- Try to keep everything — the visuals, language — simple and easy to understand. The medical industry has a lot of big words, and too many big words will confuse your audience.
- Incorporate Visual Demonstrations
- Get all sorts of visuals, even up-close ones, of products, treatments and skin conditions. There’s too much misinformation online. Your audience needs to know exactly how to get better.
- Feature Your Team
- Dermatologists (you!) are people, too, and you work with people. Feature your doctors, and showcase their human side. This builds trust and relationships with your audience.
Click here to grow your practice with some simple, but life-changing educational videos.