Your audience needs you.
They are looking for your help, and I know you give top-notch care.
But are your patients able to find you? If you’re not active on social media, the answer is unfortunately no.
A study of 399 dermatology patients found that 95.2 percent were sharing, consuming or searching for dermatology or cosmetology-related information on social media. They are looking for answers to some of their most-pressing problems, and it’s critical that they get the right information from you.
Creating a video, especially from our Video Marketing Special, can send a huge number of appointments, referrals and patients your way.
If you’re not ready to invest, I want to give you five super-simple, super-quick ways to monetize any video. Yes, any video, even one that is old.
Follow these tips, and you are on your way to affordable growth.
Five Ways To Make Money From Your Videos
Include a Call-to-Action (CTA)
Your audience is using social media, and they are BIG users.
If they like your video, they need to know how to book an appointment, request an referral, etc.
Directly ask to do just that in your video. Videos with CTAs get 380 percent more clicks than those without
Plus, including a CTA in a video can increase appointment bookings by up to 80 percent on your website! That could be huge for you, and it’s not hard to pull off.
You are getting the biggest bang for you buck, and you are massively optimizing the return of each visitor.
Pin It To Your Profiles
Let’s say you want to find a video on a business’s Facebook. If the video is not pinned to the top, are you going to scroll through their page to find that ONE video? Or are you going to just move and not waste your time?
You are going to move, and your audience is going to do the same for yu.
Social media platforms prioritize the most-recent content for users. If you posted a video last week, it may be buried in tons of other content.
Your video should be pinned top of mind for your target audience. It should even remain on top of your pages.
Pin a post on your YouTube, Instagram and Facebook pages. This could mean a significant increase in views, and with the right CTA, conversions.
Put It In An Email
Now this is a cool fact: Emails with the word “video” in the subject line can see a 19 percent increase in open rates. If your send your emails to 1,000 people, this means 190 more people can view your email than average.
Also, emails with video increase conversion rates by up to 80 percent. That’s a significant increase in new appointments and patients for your practice.
Your video is more than just a video. It IS a lasting tool to drive growth, patients and so much more.
Reels Are The Real Deal
A video is a very versatile marketing tool. You can edit it an infinite number of times, and you can convert into a short video.
Reels receive 22 percent more interaction than standard video posts. They are also prioritized on Instagram, so you have a greater chance of reaching non-followers — and GenZers.
You can post this reel across any social-media platform. Roughly 40 percent of users are more likely to share videos on platforms like Facebook, Instagram, Snapchat, and Tumblr.
Turn It Into an Ad
One of our clients converted one of our videos into a video, and the ad has consistently outperformed all of their other ads.
Reach is; conversions are up; and the cost-per-click is down. That’s so exciting, and we have been very happy for them.
Run the video as a Facebook or YouTube ad with a direct call-to-action to book an appointment today.
Give these tricks a shot. Keep trying a don’t give up.
Team Trust is always here for you. Click this button to take advantage of our rare Video Marketing Special for dermatologists. We guarantee your video will see an incredible ROI.
If it doesn’t, then you get your money back. We also adding in complementary direct mail and Google Ads services. There is literally no way you can go wrong here.