The following is an excerpt from my Disability Marketing Guide. Because I believe you are committed to helping persons with disabilities, I have bought the guide for you. We hope it helps … This may be a tricky part: Making sure your messaging and phraseology aligns with your newfound friends. If disability is new toContinue reading “Is ‘Midget’ Still Cool?”
Category Archives: Perspective
Nine Interview Questions To Ask For Your Next Video
On-camera interviews bring stories to life. They separate good videos from great ones, but we often make interviews way, way too hard. Here’s a list of some common interview questions you can ask people for your marketing videos. If time allows, you want to start the easier, “softball” questions, and then carefully transition to potentiallyContinue reading “Nine Interview Questions To Ask For Your Next Video”
How To Avoid A Boring Video
Interviewing people is my favorite part of creating a video. I enjoy filming, editing and coordinating shoots, but interviews build connections. Asking a person who they are is powerful, even life changing. Most videos should include interviews. That could be on-camera interviews with, say, your executive director, a marketing person and, perhaps most importantly, aContinue reading “How To Avoid A Boring Video”