This guy saved me.
I thought my interview with him was TOO long, but, no, it was a gem in disguise.
I remember the first time I interviewed a person. It was for a newspaper article at a community college, and I was writing about one man’s trip to Ecuador to work with kids. It was a neat idea.
But my conversation with the guy lasted over an hour. He was showing me all sorts of pictures; sharing tons of stories; and describing what it all meant to him. On the inside, I was a bit overwhelmed. I almost had too much information, and I was kind of thinking the interview would last 15 minutes, long enough to get a few quotes and leave. 😥
HOWEVER, When it came time to put this story together, it was easy. I had tons and tons of material, and the story turned out great. It was full of emotion, anecdotes and great information. ❤️ The interview was totally worth it, and I still have notes from it!
Unfortunately, many storytellers (marketers, journalists, content creators) today have the same internal motivation that I used to have when creating a video. They ask a few questions, hope for good stuff, and leave a few minutes later. The people are essentially vending machines for information. Insert question here, and an answer rolls out.
It makes me so sad for three reasons: (1) a video is an opportunity to tell a powerful story that can change lives; (2) videos are expensive; and (3) you are missing the great ROI involved in video. I understand we all have limited time. However, if we spent an extra second to build a relationship with people before turning a camera on, your interviews will be exponentially better. 👬
In my Video Marketing Guide, I have listed out tons of questions to ask people for your next on-camera interviews. I also dive into how to edit it all into a story that makes sense.
Get the Guide today. It’s 100 percent free, and 100 percent guaranteed to generate immediate results. You will feel and see the results.
