Go for the heart, and you’ll find a treasure trove. 💘
That’s my thought process in every interview I do.
I’ve shared a story from a particularly challenging project I worked on. It involved — just a brief summary — a journalism project in which I could not get beyond a person’s pain.
There were, though, many bright spots from this project. My professor was a Pulitzer-Prize winning journalist. He won a Pulitzer for a feature story he wrote for The Washington Post. He is kind of a big deal, and I wanted to deliver the best work I could.
As I was interviewing one person eight times, I asked several Story Questions and Feeling Questions. Story Questions are questions that prompt a person to tell, well, stories! They were wonderful in getting specific examples of things that happened. 👍
Feeling Questions are questions that revolve around a person’s feelings. They prompt a person to open their hearts to you, and they are great tools to make your story more meaningful.❤️
Both of these types of questions really brought my story to life, and it made everything so much more real.
I still ask people in interviews for videos the same types of questions, and they are the same types of questions that carried me to a national television network. It makes every video believable, and viewers tend to remember stories more than numbers.
There are way too many marketing videos that are a series of numbers and facts. They tell viewers how good an organization is, yet they don’t show an organization’s impact in real time through examples that Story Questions and Feeling Questions bring out.
You can take your videos to another level in my Free Video Marketing Guide. I’ve listed out several more questions you can ask people on camera, and I detailed how to edit it all into a video.
