Sometimes, I think we make success harder than it should be. I’m not sure why, but I am guilty of it.
I wanted to create a step-by-step guide on how to post a video on YouTube, and get better results. I will illustrate the exact process we use.
I recommend taking notes and emulating our process.
Step 1: Create and Edit Your Video
You know this already. 🙂 However, I do’t want you to rush into creating a video.
Take a couple extra moments to develop a plan of attack.
- Plan your marketing video content, keeping your target audience and goals in mind.
- Use a video editing software (Adobe Premiere Pro, Final Cut Pro, iMovie) to edit your video. Trim, arrange and enhance the footage as needed.
- Add any necessary graphics, text overlays, transitions and music to make your video engaging and professional.
Step 2: Export Your Video
This, yes, is a step you know.
- Once your video is edited, export it in a suitable format. YouTube supports various video formats like MP4, MOV, AVI, etc. You’d want different dimensions for TikTok and Facebook and Instagram reels.
- Choose the highest video resolution (H.264 is common).
- Watch the exported video, and make sure the audio, graphics, color, etc. look good.
Step 3: Upload Your Video
- Click on the “Create” button (camera icon) at the top-right corner of the YouTube homepage.
- Select “Upload Video.”
- Choose the video file from your computer and wait for the upload to complete. You can fill in the video details while the video uploads.
Step 5: Add Video Details
- The video description can be a straight copy and paste of text from your website or elsewhere covering what the video is about. For example, if your video covers the overall benefits of your organization, you can grab “About Us” text from your website. Be sure to consider keywords, too.
- The video headline can paraphrase something that was said in an interview in the video. If you don’t have any interviews in the video, write an attention-getting headline that addressees the benefits of watching the video (i.e. “See How We’re Changing Lives Through Sport”)
- Upload a thumbnail. The thumbnail can be a picture you already have, or it can be a screenshot of the video. Premiere Pro allows you to grab stills of a video. I recommend using an image with a face. People can better relate to people than a generic graphic.
Step 6: Set Video Visibility and Audience
- Choose the video’s privacy settings: Public (visible to everyone), Unlisted (only those with the link), or Private (only specific people you invite).
- If you have multiple YouTube channels, select the channel where you want to post the video.
- Set the audience type: Made for Kids or Not Made for Kids.
Step 7: Wait 90 Days!
- Keep track of how your video’s analytics. Look at how manny views you’re getting, likes, dislikes, comments and what parts of the video most people are watching.
- After 90 days, repost the video and change only the headline. Compare the analytics on that post with your initial post, and note the changes.
- Wait another 90 days and repeat the same process. Eventually, you will be able to identify which headlines perform the best. You can test which thumbnail and video description work best, too, but the headline should have the greatest effect.
With enough reps, you will see resullts, and your channel and videos will gain traction.