How To Know If Your Video Is Remarkable

extreme close up photo of frightened eyes

Some people are afraid achieving greatness.

Greatness sometimes means going outside of your comfort zones, and being will to do things that might not work.

I know it can be hard and feel uncomfortable to put yourself out there, but I know you want to be the best. (You are, after all, reading this article, and that’s a good sign!)

When we talk with organizations, it’s not all that uncommon for the executive directors, board members or marketing directors to want a video to be perfect. Perfection is great; however, they’re not sure what perfection looks or feels like.

Does perfection mean creating a Steven Spielberg-like film?

Is it making a million dollars from a video?

Or is it feeling proud of the work you, and helping it get views and generate money?

Only you have the answer. The first question, though, seems a little unrealistic with a $1,000 budget.

I want to shed light on the power of imperfection.

Perfection is an unattainable

No matter how hard we try, there will always be aspects of a video that we would change. I can rewatch any video we’ve creation, and think of some change. We set and abide by timelines when we create videos.

We set a goal to have the video published by a certain date, and may limit the number of rough cuts (basically rough drafts) we create. That’s because we have to believe in ourselves, and we have to trust that our efforts, skills, perspectives, understanding of the audience will pay off.

Imperfection doesn’t equate to failure.

Audiences will forgive editing bloopers or poor lighting if they feel connected to the story you’re tellling.

Your Time Is Precious

Pouring excessive resources into achieving perfection in every frame and detail drains your budget, time and resources. Your budgets and time are very important, and you need to be able to allocate your time and money on tasks that will yield the best ROI.

I recommend creating engaging content that communicates your mission effectively. Collaborate with passionate storytellers and videographers who understand your cause and can help translate it into a captivating narrative.

Some of the most powerful nonprofit marketing videos are the result of embracing imperfections and focusing on the raw emotional impact of the cause. Capturing real-life moments, genuine reactions and heartfelt interviews are way more compelling than any little error.

Is Failure Real?

It’s important to be realistic with and respectful for yourself. I love setting extremely high goals. At the same, I have acknowledge where I am at today. I’d love to win Oscars, but I know I will need to create a movie first.

There really are no losses or failures. Every “error” is a lesson.

Not every shot will be perfect, and that’s perfectly alright. Document what you’d like to change, and work on it for your next video.

If you want to create remarkable videos, you have to first create good videos. Then you can transition, through reps, experiences and lessons, you can great videos. After that, you’ll have remarkable.

You’ll see and feel when you’re skills are there.

We’ve always got your back, too. Schedule a call, and we’ll make a remarkable video right away.

Published by Ryan Wilson

CEO of Team Trust

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