Easy HACKS To Getting More Out Of YouTube


I’m willing to guess your not coming close to tapping into the full potential of YouTube.

There are more than two billion monthly users on the platform, and it is a great tool for reaching tons of people and grabbing even more data instantly.

Optimizing your video’s performance on YouTube is crucial.

Let’s look at the key aspects of YouTube optimization, including headline testing, video description, repurposing content, reusing content and crafting compelling calls-to-action (CTAs) to ensure your videos reach is taken to the max.

Test, Test And Test Again

Your headline is one of the first thing people see. It makes a huge difference. It has been the sole lever that can generate 10 to 100 times more views for my videos, and the same can happen to you.

You won’t know what headlines will catch the most attention until you test. Here are some tips for effective testing. You’ll want to test one variable / aspect at a time.

  1. Be Clear and Specific: Clearly convey the main topic or benefit of your video. Avoid vague titles and use descriptive language to set viewer expectations. The benefit mentioned in the headline should be addressed in the content, as is the case for this article.
  2. Utilize Keywords: You can incorporate relevant keywords in your headline to improve search visibility. You can using tools like Google Trends, Google Keyword Planner or YouTube’s own search suggestions. You should search those words or phrases in YouTube’s search bar to see what comes up.
  3. Appeal to Emotions: Emotions drive action. Use emotional triggers like curiosity, excitement or humor to pique the viewer’s interest.

Getting Seen By The Description

An informative and well-structured description not only helps viewers understand your content but also improves search rankings and watch time.

  1. Keyword-rich Description: Pop a few relevant keywords naturally throughout the description to improve discoverability. Don’t overdo it. Keep the description conversational, and use keywords when it makes sense to do so.
  2. Outline the Content: Provide a brief overview of what your video covers, so viewers know what to expect. Use timestamps to break down sections for easy navigation.
  3. Links and CTAs: Include links to your website, social media or other related videos to encourage further engagement. If the viewers enjoy your video, they’ll want to know how to get involved. Give them direction on how to do just that.

Repurposing and Reusing Content

You should repurpose and reuse content. It helps you get more out of your current assets, and optimize your communications. Here are a few ways to maximize your stuff:

  1. Create Snippets for Social Media: Extract shorter clips or highlights from your main video to share on platforms like Instagram, Twitter or Facebook. You can tease viewers with compelling snippets to drive traffic back to the full video on YouTube.
  2. Turn Videos into Blog Posts: Transcribe your video content and turn it into blog posts or articles. This not only provides an additional way for audiences to consume your content, but it improves SEO by adding more text-based content to your website. And it helps make your content more accessible!
  3. Update and Re-upload: If you have evergreen content that is still relevant, consider updating it and re-uploading it with improved quality. Timeless videos are the best. We post the same version of videos several times. It’s because we’re testing, and keeping a conversation going about Team Trust when we don’t have new content to post. This strategy can help reach new viewers who may have missed the original video, too.
  4. Make Proposals More Interesting: If you’re asking for money, show videos. It helps people see the difference you’re making.

Crafting Compelling Calls-to-Action (CTAs)

A strong CTA guides viewers on the desired action after watching your video. To make your CTAs effective:

  1. Be Clear and Specific: Tell viewers exactly what you want them to do next. Whether it’s subscribing to your channel, watching another video or visiting your website, clarity is essential. We sometimes just say, “To get involved, go to …” or “To give Scherrone a donation, visit go …”
  2. Time Your CTA: You can place your primary CTA toward the end of the video, after people are informed about your organization. The video should give plenty of details on why the CTA matters.
  3. Offer Value: Give viewers a reason to act on your CTA. Offer incentives like exclusive content, giveaways or access to resources that resonate with your audience. You want to reward people and give them an extra special treatment for getting into your ecosystem. Plus, if you add a little urgency (i.e. limited time or spaces), you can shorten the sales cycle. We plug our special offers and discounts to our previous clients before sharing with anyone else.

We worked all these aspects in our video on Scherrone. If you scroll through our channel, you can find different variations of the vide. We converted the video into social media snippets and text, and worked a time-sensitive CTA to donate now.

Schedule a call to tap into your video’s full potential. We’ve got your back.

Published by Ryan Wilson

CEO of Team Trust

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