If you’re not talking on camera, you’re missing out.
I know it can feel strange to be on camera, but it’s important. People need to see you, and they need to know who you are. Otherwise, necessary money will not flow your way.
On-camera interviews, particularly for your videos, are an integral part of nonprofit communication strategies. We often interview staff members in our interviews. They know the organizations inside and out.
Some people can feel self-conscious on camera. They can be concerned about what they look like; what they say; or how they say it.
I understand. I’ve been interviewed for videos many videos, and it’s certainly not natural. But I got used to it.
I wanted to provide guidance and practical tips for staff members to excel in on-camera interviews. It’s about being authentic and delivering your message effectively.
Embrace Who You Are
It’s important to recognize that perfection is not the goal in on-camera interviews. No one is perfect, trust me.
Your audience is looking to connect with you. They want to know that you are just like them, and that you understand who they are. I recommend striving for authenticity as best as you can.
Instead of fixating on potential mistakes or perceived shortcomings, practice self-compassion. Treat yourself with kindness. I promise you will continue to improve and grow.
When you are vulnerable and authentic on camera, your audience will perceive you as more trustworthy and relatable. Instead of trying to be someone you’re not, focus on being you and sharing your genuine passion for the cause.
Prepare And Build Confidence
Don’t be afraid to practice for your interview. You can ask the videographer to share a list of questions before your interview, and you can rehearse your answers to others or yourself. You can then write things you want your audience to hear.
Before I talk with any prospect, I create a list of questions I want to ask. I then note several points I want to make as they pertain to the client and our offerings.
Also, I hosted an adaptive sports radio show in college, and I often listed crucial talking points. Here’s our last episode.
Effective preparation helps build confidence, and you will feel more comfortable delivering a compelling message.
Tell Your Story
Stories have the power to captivate audiences and evoke emotions.
Incorporate real-life stories and personal experiences into your message. It will make them more relatable and memorable. I often share my story of not seeing anyone living the life I wanted when I was younger, and how that inspired the creation of Team Trust. It helps people understand what I’ve been through and my why.
For a marketing video on your organization, you can tell stories of how people’s lives have changed as a direct result of your organization. Maybe you saw a person realize their dreams in front of you. You could describe why that’s important, and what it means to you.
Schedule a call to discuss your next video project.