59 Ways To Reuse And Repurpose Your Videos

You have more at your disposal than you imagine.

I promise.

Whenever you do a video, you can reuse almost any element of that video — interviews, B-roll, graphics, unused footage — and it can make a huge difference.

We see many organizations struggle to get the most out of their videos, so I wanted to list 59 ways you can reuse your footage.

You could try a couple here and there over the course of. Don’t do everything all at once, or it will backfire.

1. Create a compilation video
2. Share social media snippets
3. Develop testimonials and success stories
4. Produce volunteer/recruitment videos
5. Make donor appreciation videos
6. Create educational content
7. Develop training materials
8. Incorporate footage into the website design
9. Use footage for event promotion
10. Foster partnerships and collaborations
11. Create podcast episodes
12. Feature volunteer spotlights
13. Produce annual report videos
14. Utilize footage for website background videos
15. Create fundraising campaign videos
16. Produce educational webinars
17. Collaborate with influencers for video content
18. Share community impact videos
19. Deliver leadership messages
20. Create video newsletters
21. Cross-promote with media outlets
22. Develop impact infographics
23. Produce video case studies
24. Use footage for conference presentations
25. Develop video series
26. Share behind-the-scenes footage
27. Develop video impact reports
28. Create web series
29. Produce exploratory videos
30. Create video thank-you cards
31. Develop interactive maps
32. Create public service announcements (PSAs)
33. Share success stories through live streaming
34. Repurpose footage for training modules
35. Create motivational speaker reels
36. Develop “Meet the Team” videos
37. Showcase funded projects
38. Produce impact infomercials
39. Create video newsletters for specific programs
40. Develop a video case for support
41. Feature expert advice series
42. Celebrate milestones with videos
43. Share video blogs (vlogs)
44. Produce fundraising challenge videos
45. Feature staff member interviews
46. Create infographics with interview quotes
47. Highlight donors in video testimonials
48. Share mini-documentaries
49. Create videos for social media takeovers
50. Feature as podcast guest episodes
51. Produce event recap videos
52. Showcase donor spotlights
53. Repurpose footage for animated GIFs
54. Develop video campaigns for crowdfunding
55. Create highlight reels for social media platforms
56. Develop storytelling campaigns with interview snippets
57. Produce impact videos for grant applications
58. Add B-roll to webinars
59. Repost content around holidays, anniversaries and events relevant to your organization

If you have any other ideas, you’re welcome to leave a comment or send me a message. I can add to this list.