Music.
It’s one of the last things people think about, but it’s important. It’s really the difference between an interesting video and one that will put you asleep.
The right music, seriously, can evoke emotions, set the tone, and elevate the overall viewing experience. Just think about the suspenseful music in movies. It might have on the edge of your seat 😱, and I imagine it kept you watching for just a few extra seconds.
When selecting background music for your marketing videos, it’s essential to consider the message you want to convey.
Are you aiming for a sense of excitement and energy, or do you prefer a more relaxed and introspective vibe? Let the story you’re telling guide your choice of music.
Often, for marketing videos, a light, upbeat tone in the background works. There are so many marketing videos out there. New ones are created every day, loaded into our overflowing social-media feeds. It’s too much to consume, and there are so many sleepy videos of just people talking on camera about how good their organization is. 😴
People will gravitate toward the things they like, or know they will like. Even if they want to watch a talking-head video, they will stop watching if it’s too boring. Light music in the background can make a massive difference.
You might wonder where to find the perfect background music without breaking the bank.
Fortunately, there are numerous resources available, including royalty-free music libraries and platforms like YouTube Audio Library. You can browse a good selection of songs categorized by genre, mood and instrument. You don’t need to credit anyone.
Free Music Archive and SoundCloud offer a treasure trove of independent artists’ work, as well, often available for free download under Creative Commons licenses.
When I worked for the Big Ten Network, we literally used a free song from the YouTube Audio Library in our film. It was that simple and convenient, and it made people want to watch … That’s exactly what you need to create a video that performs.
You can take your video marketing a step further with our Video Marketing Workbook. It’s only $24, and it will make your videos look, sound and feel 100x better.
