Interviewing people is my favorite part of creating a video. I enjoy filming, editing and coordinating shoots, but interviews build connections. Asking a person who they are is powerful, even life changing. Most videos should include interviews. That could be on-camera interviews with, say, your executive director, a marketing person and, perhaps most importantly, aContinue reading “How To Avoid A Boring Video”
Tag Archives: video
The Sun: Free Film Gear For ALL
Lighting and color play crucial roles in setting the mood and atmosphere of your B-roll footage. Always consider the lighting of your locations. I have seen organizations publish video in dimly lit areas. That’s counterproductive. If you want to maximize the visual impact of your interviews and B-roll, you need to know how to controlContinue reading “The Sun: Free Film Gear For ALL”
In-Depth: How To Shoot Video That Looks GREAT
If you have good interviews, that’s one thing. It’s another to have strong visuals. B-roll is the non-interview footage. It’s the shots of your programs, events, people, etc., and it visually tells the story of who you are and what your organization has to offer. B-roll footage can add depth, context and visual interest toContinue reading “In-Depth: How To Shoot Video That Looks GREAT”