You deserve to know the facts about video marketing.
Video marketing has great potential, but you should know what to expect before diving deep in a project. That way, you’re not caught up on roadblocks, and you stay focused on the ultimate goal.
Here are a few pros and cons to creating video marketing. Success will only come if you stay persistent and committed. Giving up too quickly will only fuel more disappointment.
- Enhanced Engagement: Videos captivate. Video content yields higher engagement rates compared to text or images.
- Improved Conversion Rates: Videos make websites more visually interesting, and they have been shown to increase conversion rates.
- Stronger Brand Recall: Some people are visual learners. I am. We just might remember video content than a text piece.
- Higher SEO Rankings: Google favors websites with video content. It often places them higher in search results.
- Wider Audience Reach: With YouTube and social media, video has the potential to reach millions.
- Effective for Mobile Users: Videos are easily consumed on smartphones and tablets. This makes about any video easier from any device.
- Emotional Connection: Video allows for storytelling and emotional connection, fostering trust and loyalty.
- Resource-Intensive: Producing high-quality videos can take time and money. Plan ahead.
- Possible Technical Issues: As great as technology, it can create a headache or two. Video files can big, and that may mean your editing software lags behind. It might also mean that the file take hours to upload to YouTube.
- Short Attention Spans: There’s no shortage of video content online. People don’t always know where to find the information that solves their problems. That’s why you need to find ways to stand out from the crowd.
- Unwelcome comments: A video should generate a conversation. You want people talking about your video and organization. At the same time, you may get annoying or even rude comments on your video. Don’t be mad. It’s not about you. In fact, a single comment — good, bad or spammy — boosts your video on most platforms’ algorithms.
- Measuring ROI Can be Tricky: If you don’t know how to track your video’s success, you will be spinning your wheels. Create links and content specifically around your video to see what people are clicking on and from where.
You might encounter more pros and cons, but I hope this list gives you a brief idea of what to look out for.
I am here to help you succeed.
Would you like to discuss your next video project? Hop on my calendar. We’ll make videos easily!