People like fancy toys, like cameras.
They’re fun to play with, and they can sure get cool visuals. I totally understand, and I do not disagree with you.
People want to know what camera will get them the best video. They might ask: “How can I make my videos look better?” Or: “How can I take awesome pictures?” Those are good questions to ponder, and I’ll give you the answer: Focus on what’s in the frame, not what camera you use.
Cinematographers Roger Deakins once said, “It’s not about what you shoot, but how you shoot it.” He is so right.
Here’s why …
Be Not Perfect
Most marketers believe that video is important for their strategies. Some people, though, agonize over every little detail. They want the video to be perfect.
I understand it feels good to have a “perfect video,” but perfection really isn’t possible. Every video can be altered in some way, and every marketing campaign could be done differently. None of the greatest marketers have ever created a perfect piece. Rather, they believed it to be perfect when they surpassed their goals.
You just need to create content. Whether it’s good or bad, keep creating. You’ll get better as you go, and you’ll progress quicker if you read articles like these. 🙂
Marketing videos are meant to convey a message and evoke emotions in your audience.
Apple Has Answers
Consider Apple’s very successful marketing campaign, “Shot on iPhone.” The footage for the campaign was shot on iPhones, and it highlighted its visual storytelling capabilities. It’s a great example of how the content within the frame is more important than the camera you use.
Hollywood doesn’t always use the highest-end, most-expensive cameras, either. We used lower-quality cameras a couple times for filming when I was with the Big Ten Network.
You Want To Maximize Your Budget, Right?
Of course you want to get the biggest bang for your buck. Who wouldn’t?
Unfortunately, too many organizations invest in resources and efforts that don’t pay off. Then they get discouraged, and quickly conclude they wasted their money.
I imagine you, a friend or someone on your staff has access to a camera of some quality. Maybe it’s eight years old, and little outdated. That’s OK. Take as many pictures and videos with that camera as you can, and lean into getting a return on your efforts.
From there, you’ll have data and a few extra dollars in your account. If you then want to invest in a higher quality camera — once you essentially know what your audience likes — you’ll be a better position to do so.
Plus, we can create an awesome video for you, too. Get in my calendar to create the video of your dream.