People want a good video, but they don’t know how to create one. After you’ve developed a story with emotion, you’ll need B-roll. That’s non-interview footage, and it’s basically footage of your programs, events and impact. It shows what you do; the impact you’re making; and it adds emotion. A little B-roll can cover upContinue reading “What To Get B-Roll Of For Your Marketing Videos”
Author Archives: Ryan Wilson
Nine Interview Questions To Ask For Your Next Video
On-camera interviews bring stories to life. They separate good videos from great ones, but we often make interviews way, way too hard. Here’s a list of some common interview questions you can ask people for your marketing videos. If time allows, you want to start the easier, “softball” questions, and then carefully transition to potentiallyContinue reading “Nine Interview Questions To Ask For Your Next Video”
How To Film On-Camera Interviews
Interviewing people is my favorite part of creating a video, but it’s not always easy. It takes patience, empathy and creativity, and it is certainly not always easy. I wanted to share a few tips on how to craft and shoot a good on-camera interview. I split this post into two sections: Sit-down interviews andContinue reading “How To Film On-Camera Interviews”