People want to be entertained and captivated by visuals. They want to feel connected to the emotion of the story, and visually interesting footage does the trick. Getting compelling B-roll and interview footage is an art that you must understand to draw your audience deeper into our missions and inspire action. Here are a fewContinue reading “How To Make Your Footage More Interesting”
Category Archives: Storytelling
3 Reasons Why Your Marketing Videos Fail
There is a pattern to creating a video that gets thousands of views and generates tens of thousands of dollars. The pattern is simple, but many don’t follow it. I’ve reviewed thousands of marketing videos, and I’ve documented what makes the good ones good ones good and the bad ones bad. I’ve pinpointed what ledContinue reading “3 Reasons Why Your Marketing Videos Fail”
How To Master On-Camera Interviews
If you’re not talking on camera, you’re missing out. I know it can feel strange to be on camera, but it’s important. People need to see you, and they need to know who you are. Otherwise, necessary money will not flow your way. On-camera interviews, particularly for your videos, are an integral part of nonprofitContinue reading “How To Master On-Camera Interviews”