I would say 90 percent of all marketing videos I see are, well, forgettable. That sounds cruel, I know, but these videos don’t make me feel, think or do something. Instead, they just make me learn how much an organization loves itself. 🤦‍♂️ A different, more effective approach is to focus on how much yourContinue reading “This Will Make Your Videos POWERFUL”
Author Archives: Ryan Wilson
Do This, Or I Won’t Watch Your Video
I just knew it was going to be boring. Most videos about buildings are boring, and I wanted to do anything and everything to avoid this common pitfall. One of our first video projects was on a newly designed building. A college received funds to revamp their nursing program, and they got all sorts ofContinue reading “Do This, Or I Won’t Watch Your Video”
That Moment When You Panic For A Video
Pressure. Deadlines. Gotta perform. Now. Two years ago, we took a trip to Waikiki Beach in Hawaii to film an Adaptive Surfing Championship. We were exploring the sense of community felt among surfers. It was an abstract topic to dissect, and we had to identify what “community” means; what it looks like; and what it feels like.Continue reading “That Moment When You Panic For A Video”