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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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Your Guide To Making Any Video Easily
Making videos can take time. There are just a few more steps than posting on Facebook or taking a picture. I am right there with you. However, videos are such a strong tool to grow your audience and make more money that you need to create them. It doesn’t have to be hard, complicated or… Read more
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How To Make Your Footage More Interesting
People want to be entertained and captivated by visuals. They want to feel connected to the emotion of the story, and visually interesting footage does the trick. Getting compelling B-roll and interview footage is an art that you must understand to draw your audience deeper into our missions and inspire action. Here are a few… Read more
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3 Reasons Why Your Marketing Videos Fail
There is a pattern to creating a video that gets thousands of views and generates tens of thousands of dollars. The pattern is simple, but many don’t follow it. I’ve reviewed thousands of marketing videos, and I’ve documented what makes the good ones good ones good and the bad ones bad. I’ve pinpointed what led… Read more
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What People Are Really Looking For In Stories
What does it mean to be a human? Who are we? I wish I had the answer, but I know stories with emotion give us a little perspective to better understand ourselves. Every project I undertake — big or small — is a chance to delve into the human experience, to explore emotions that unite… Read more
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Easy HACKS To Getting More Out Of YouTube
I’m willing to guess your not coming close to tapping into the full potential of YouTube. There are more than two billion monthly users on the platform, and it is a great tool for reaching tons of people and grabbing even more data instantly. Optimizing your video’s performance on YouTube is crucial. Let’s look at… Read more
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How To Master On-Camera Interviews
If you’re not talking on camera, you’re missing out. I know it can feel strange to be on camera, but it’s important. People need to see you, and they need to know who you are. Otherwise, necessary money will not flow your way. On-camera interviews, particularly for your videos, are an integral part of nonprofit… Read more