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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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How To Do Successful Video Marketing on LinkedIn
LinkedIn may be the best platform to engage with business owners. It certainly is for us. You can easily connect and interact with like-minded individuals, and you can send them direct messages. As nice as it is, you can set yourself for even greater results with a few simple tweaks. In this article, I detailed… Read more
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What Is Video Marketing Really?
Video marketing is more than a tool to make money. Truthfully, it’s the creation of experiences that yield emotions, bring people together and start important conversations that can leave a lasting impression. I always push for high-quality video marketing generations that generate money, because they should. But making money shouldn’t be top of mind in… Read more
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What To Avoid in Marketing Videos
Video marketing is great, if you know what to do and what not to do. I’ve spoken with countless organizations across the country, and they always want their videos to do more. They want their views to get seen by more people, and to bring in more money. I totally understand. You deserve results. Here… Read more
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Pros and Cons of Video Marketing
You deserve to know the facts about video marketing. Video marketing has great potential, but you should know what to expect before diving deep in a project. That way, you’re not caught up on roadblocks, and you stay focused on the ultimate goal. Here are a few pros and cons to creating video marketing. Success… Read more
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Keep These Video Marketing Trends In Mind
People like new and cool things. Look at how many people flock to buy the newest iPhones as soon as they’re out. Or even flock to the theaters to see a new movie. I want people to feel the same level of excitement, if not more, about your organization. I want your offerings to sell… Read more
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Words About Disability That Aren’t ‘Cool’
The following is an excerpt from my Disability Marketing Guide. Because I believe you are committed to helping people with disabilities, I have created this guide for you. We hope it helps teach you about incorrect disability terminology and what you should say instead. This may be a tricky part: Making sure your messaging and… Read more