Video marketing is more than a tool to make money.
Truthfully, it’s the creation of experiences that yield emotions, bring people together and start important conversations that can leave a lasting impression. I always push for high-quality video marketing generations that generate money, because they should.
But making money shouldn’t be top of mind in creating content. Taking good care of your audience should be. Then the money will come in.
Let’s take a closer look at video marketing and its impact on digital landscapes.
Defining Video Marketing
Video marketing is the creation and intentional usage of video content to promote a product, service or brand. It leverages visual and auditory senses to convey messages in a way that text or static images simply can’t match.
I’m sure you’ve heard the saying, “A picture is worth a thousand words.” A video takes this concept to a whole new level. It combines visuals, audio and sometimes even text to tell a story, convey emotions and deliver information.
Some people are visual learners, and video marketing fulfills that preference Plus, video marketing has fundamental to platforms like YouTube, TikTok and Instagram.
Videos Get Seen
Generally speaking, posts on social media with videos outperform posts with only text. People want to be able to see things, not just hear things.
An image — or even a series of moving in videos — are more interesting to look at than words. So, people may be more inclined to share such content, expanding your reach even more.
A well-crafted video can grab attention, generate interest, and ultimately drive action. Animoto found that 93 percent of businesses reported gaining a new customer as a direct result of a video on social media.
Now, none this would be possible without producing quality content. That’s where we can help.
I’d be more than happy to discuss your next video project with you.