COLORADO SPRINGS, CO., March 1, 2023 — Team Trust Productions, LLC., is excited to announce the release of its Disability Marketing Guide. The guide is designed to help marketers and communication professionals more effectively reach and resonate with the disability community.
“Businesses don’t know how to write, portray or talk about disability,” Ryan Wilson, Team Trust CEO and founder, said. “This guide makes it easier to feel comfortable about experiences unlike your own.”
The release of this guide comes as a Neilson report found that 34 percent of persons with disabilities are “more likely to feel they’re not represented enough in the media,” and more than half claim they’re represented inaccurately.
The same report found that the disability community is 17 percent more likely to interact with a brand that features someone with a disability.
Team Trust’s Disability Marketing Guide addresses:
– Important terms and definitions
– Language to use and not to use with regards to disability
– How to authentically tell the stories of persons with disabilities
One in four people in the United States have a disability, and the percent of persons with disabilities is rising. More kids are being born with disabilities, and more adults are acquiring disabilities. The COVID-19 pandemic also led to millions of people acquiring disabilities.
About Team Trust
Team Trust Productions is a disability production company based out of Colorado Springs. Team Trust helps nonprofits and universities nationwide tell their stories of serving the disability community through event and fundraising videos and documentary films.
Ryan was born with Osteogenesis Imperfecta, a rare brittle bone disease. He has used a wheelchair his entire life.
Prior to creating Team Trust, Ryan was a writer for the United States Olympic & Paralympic Committee and the International Paralympic Committee. He interviewed some of the greatest athletes with disabilities around the world, and the athletes opened Ryan’s eyes to his true potential as a human being with a disability.