We’ve been really pushing to help our clients get more views on their videos and make more money from them. I feel terrible when I see anyone spend money on a video that gets, well, only 100 views.
That is a waste.
I wanted to share a few tips on how to get more bang from your buck, and from any video you’ve done.
In a perfect world, what would you like your video to do?
You’d want it to bring more people into your ecosystem, and increase your bottom line.
Prior to starting any video or hiring any videographer, write down your goals for the video. Think through the following:
– How will you distribute your video?
– How many views should the video get?
– Who is your target audience?
Each of these questions will help you lay a framework for your future production. Try to keep everything measurable, and make adjustments as scenarios come up.
Now that you have a strategy laid out, it’s time to think about what the video should look, feel and sound like.
A good video should capture the hearts and minds of viewers through a powerful narrative. Viewers should feel something — happiness, sadness, love, inspiration, etc. — after watching your video.
Focus on a story of someone who has benefited tremendously from your organization.
Just as important, post your video multiple times.
Too many organizations post a video once, and it falls flat. Not everybody will see your video on your first posting. Don’t be afraid to post the same video, and variations of it, 12-plus times in the span of a few months.
From that, you’ll get plenty of data about what’s working and what’s not. Follow what it’s telling you, and test variables — the headline, timing, call to actions — to see what affects your results the most.
A small change can yield a big result.
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