People have so many options these days.
There are tons of nonprofits, schools and health clinics that sometimes the great organizations get lost in the shuffle. I don’t want that to be the case for you.
Headlines and A/B tests play the biggest role in getting attention for your videos, but there’s another trick. I have not yet addressed it until today.
It’s keywords! Let’s look into the crucial role keywords play in distributing marketing videos, where to find the best keywords, and how they can amplify your video’s reach and impact.
We throw keywords across our website, articles, social media posts and YouTube video descriptions and headlines.
What Are Keywords?
When you make a search on Google, you will find results using the same words you Googled. For example, let’s say you Google “basketball Chicago Illinois.” You will get results of websites with the words “basketball” and “Chicago.”
That’s the Google algorithm at work, and you can recognize similar patterns on YouTube, Facebook, Twitter, Instagram and platforms with search features (even ours). Adding relevant words throughout your posts, content and communications will help people find you.
The Best Platforms To Use
Finding the right keywords means understanding what your audience is talking about; what their pain points are; and what types of benefits they are looking for.
Google Trends and SEMrush have been great tools to find keywords. Google Trends unveils search interest over time, showing the popularity of certain words and phrases and helping me anticipate trends. It will also show you related trends and topics in particular countries and cities.
SEMrush digs deep into the keyword landscape, revealing not only popular keywords but also your competitors’ keyword strategies.
Riding The Surge Of Trends
You want to pick keywords and phrases that make sense with your current and organization. Google Trends and SEMrush will list out tons of results, but don’t go placing every popular words in every sentence in your copy.
That will look bad, and it will likely hurt your search results.
Rather, pick ones that reflect your audience’s language. Plus, Google Trends and SEMrush allow you to spend the popularity of certain keywords overtime.
Look at the popularity of words and phrases over the last three to five years. If some words are more popular during a specific time of the year in the area you serve, take advantage of that.
We often release videos when that particular video reflects a growing trends. For instance, it makes more sense to distribute our surfing video over the summer when people are talking about surfing.
Other Places To Easily To Grab Words
You audience will gravitate toward understanding, comfort and security. They will go with the company and people that most understand their problems, dreams, goals, etc. If there’s a disconnect, then they’ll go the other way.
Our content often includes words and phrasing that our clients and prospects have used. Google Trends and SEMrush are great, but you want to make sure you are speaking the language of your audience.
Here are a few others places where you can pull keywords from:
– Google reviews of your organization and your competitors
– Amazon book reviews
– Social media posts
– Your competitors’ communications
– Meetings with current and former clients
These same sources can generate content ideas, too.