Your nonprofit can consistently publish great content, but you still might not hit the right people. This is common and solvable. Carnegie Endowment for International Peace found that nonprofits need to rethink how they reach the public. Social platforms, podcasts, online creators, newsletters and private communities now influence how people encounter information and form opinions.Continue reading “Your Audience May Never See Your Message”
Author Archives: Ryan Wilson
Free Resources! Get More From the Content You Already Have
Your nonprofit might not need another expensive marketing project to prepare for year-end giving. It may need a better plan for the stories, videos and photos you already own. GivingTuesday is on Dec. 1. Nonprofits have a valuable opportunity to reconnect with donors, share their impact, and ask supporters to help make more work possible.Continue reading “Free Resources! Get More From the Content You Already Have”
Do Your Donors Trust Your Nonprofit?
A new donor trust report reveals a major challenge for charities. Year-end giving is approaching. You have an opportunity to show supporters why your work deserves their money. Donors care about your mission. But caring does not always lead to giving. A new report from the BBB Wise Giving Alliance found that 67.7 percent of AmericansContinue reading “Do Your Donors Trust Your Nonprofit?”