Let’s be honest. Humans are very selfish beings. They want everything. There is nothing wrong with that. I am no different. You need to keep this in mind when creating videos around your events and programming. Nonprofits will often put together a series of videos talking about how good their organization is, and why peopleContinue reading “How To Make Your Event Coverage Worth It”
Author Archives: Ryan Wilson
Myth Busted! How Educational Videos Can Grow Your Dermatology Practice
If you have an abnormal skin problem arise, what are your clients going to do? They’re going to Google their symptoms. But as you know, this can be disastrous. Individuals with low health literacy, often influenced by misinformation, experience hospitalization rates 50 percent higher than those with higher health literacy. Let’s work to change thisContinue reading “Myth Busted! How Educational Videos Can Grow Your Dermatology Practice”
3 Reasons Why People Won’t Watch Your Video
Recently, one of my team members asked me a profoundly thoughtful question. “Ryan, what’s one movie that always makes you cry?” she asked. “Death of a Salesman,” I replied. “It reminds me of my dad.” You’ve seen plenty of bad marketing videos. And I’m sure you know what makes them bad: They put you toContinue reading “3 Reasons Why People Won’t Watch Your Video”