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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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How To Make Your Event Coverage Worth It
Let’s be honest. Humans are very selfish beings. They want everything. There is nothing wrong with that. I am no different. You need to keep this in mind when creating videos around your events and programming. Nonprofits will often put together a series of videos talking about how good their organization is, and why people Read more
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Myth Busted! How Educational Videos Can Grow Your Dermatology Practice
If you have an abnormal skin problem arise, what are your clients going to do? They’re going to Google their symptoms. But as you know, this can be disastrous. Individuals with low health literacy, often influenced by misinformation, experience hospitalization rates 50 percent higher than those with higher health literacy. Let’s work to change this Read more
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3 Reasons Why People Won’t Watch Your Video
Recently, one of my team members asked me a profoundly thoughtful question. “Ryan, what’s one movie that always makes you cry?” she asked. “Death of a Salesman,” I replied. “It reminds me of my dad.” You’ve seen plenty of bad marketing videos. And I’m sure you know what makes them bad: They put you to Read more
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How Video Marketing Can Make Or Break Your Practice
You may be great at your job, but your audience won’t care. You may have a long and growing list of accomplishments, but your audience won’t care. Your audience won’t actually care about you until you show that you care about them. That’s where effective video marketing really comes into play. Video marketing is the Read more
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Red Flag! 4 Signs You Hired The Wrong Videographer
What’s the difference between a good videographer and a bad one? A good videographer captures your vision perfectly. A bad one captures your frustrations in high quality … with bad lighting and shaky footage! A truly good videographer should care about your success, and they should do everything to get you good results. I’ve hired all sorts of videographers, Read more
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Don’t Worry, Your Video Can Be Easy To Make
I was on full-blown cram mode. Instead of cramming for a test, I was cramming for one final review from my Emmy-winning producers with a national network. The three of them had won more than 20-plus Emmys combined, and their standards were high. I understood, but I couldn’t quite reach them. I had created maybe Read more