Free Tips To Optimize Your Video Marketing

‘Midget’ Or ‘Retarded’? How To Write About Disability
The following is an excerpt from our Disability Marketing Guide. …
15 Easy And Successful Video Fundraising Ideas For Nonprofits
Let's be honest: We all would prefer to see success …
  • Have You Heard This Story About The Journalist And The Marketer?

    Have You Heard This Story About The Journalist And The Marketer?

    If you look at most of our content, you’ll catch my drift. Storytelling is the key to great marketing, especially storytelling with emotion and heart. Stories allow us to connect with our audience on a personal level, making our messages more memorable and relatable than a sea of numbers and statistics. Before I started createdContinue… Read more

  • Read This And Get BETTER Videographers — Guaranteed

    Read This And Get BETTER Videographers — Guaranteed

    There are so many videographers and production companies. Here are tips on hiring people, what to look for, and how to know if they will work for you. Read more

  • How To Find Gold In Your On-Camera Interviews

    How To Find Gold In Your On-Camera Interviews

    There are good videos, and then there are great ones. These great ones make us feel something, and they tend to resonate authentically with our own lives. This is what you want. You want your organization to separate itself from the crowded landscape online, and be THAT organization that truly cares about the community itContinue… Read more

  • How To Find The Right Person For Your On-Camera Interview

    How To Find The Right Person For Your On-Camera Interview

    Sometimes the hardest part about creating a video for organizations is not the video itself; it’s finding “the right” person to talk on camera. They want to include everybody, and they feel bad not asking a person to speak on their behalf. I understand. It is hard to leave people out, especially if they meanContinue… Read more

  • Shoot Your Shot: A B-Roll Trick NO ONE Will Tell You

    Shoot Your Shot: A B-Roll Trick NO ONE Will Tell You

    In marketing videos, B-roll footage is the unsung hero. It provides context, depth and visual intrigue. However, to truly captivate your audience, it’s imperative to infuse life into your shots. Enter: people. Imagine a canvas without a subject; it’s static, devoid of emotion. Now, introduce a person. Suddenly, the scene pulses with energy, telling aContinue… Read more

  • How Video Can Elevate Your Facebook Page

    How Video Can Elevate Your Facebook Page

    You can grow your organization’s social media presence. I promise. It’s not hard, as long as you follow the data and stay consistent. I wanted to share a few tips on how we’ve grown our social media channels, especially Facebook, Twitter, Instagram and LinkedIn. 1. Who’s Your Audience? Before creating any video content, it’s crucialContinue… Read more