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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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Three Keys To A Strong Video
You need to create content, and then create more. That’s the nature of getting your organization known and growing your mission. But you want to be careful to not publish too many low-quality videos. Videos are crucial, and, if they are not done properly, people will believe you are OK with subpar work and even… Read more
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Do You Make These Video Mistakes?
Most organizations know how powerful a video can be. They likely know that a video can help them build trust, raise money and expand their brand’s awareness. AND, if they’ve read my previous articles, they would know the importance of telling stories with emotion. So videos have become an integral part of marketing strategies. However,… Read more
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How To Craft a Powerful Story
There’s plenty of content online. You need yours to be memorable, shareable and to grow your organization. Here’s how to create and tell a great story in video. Read more
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What To Get B-Roll Of For Your Marketing Videos
People want a good video, but they don’t know how to create one. After you’ve developed a story with emotion, you’ll need B-roll. That’s non-interview footage, and it’s basically footage of your programs, events and impact. It shows what you do; the impact you’re making; and it adds emotion. A little B-roll can cover up… Read more
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Nine Interview Questions To Ask For Your Next Video
On-camera interviews bring stories to life. They separate good videos from great ones, but we often make interviews way, way too hard. Here’s a list of some common interview questions you can ask people for your marketing videos. If time allows, you want to start the easier, “softball” questions, and then carefully transition to potentially… Read more
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How To Film On-Camera Interviews
Interviewing people is my favorite part of creating a video, but it’s not always easy. It takes patience, empathy and creativity, and it is certainly not always easy. I wanted to share a few tips on how to craft and shoot a good on-camera interview. I split this post into two sections: Sit-down interviews and… Read more