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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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How To Avoid A Boring Video
Interviewing people is my favorite part of creating a video. I enjoy filming, editing and coordinating shoots, but interviews build connections. Asking a person who they are is powerful, even life changing. Most videos should include interviews. That could be on-camera interviews with, say, your executive director, a marketing person and, perhaps most importantly, a… Read more
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The Sun: Free Film Gear For ALL
Lighting and color play crucial roles in setting the mood and atmosphere of your B-roll footage. Always consider the lighting of your locations. I have seen organizations publish video in dimly lit areas. That’s counterproductive. If you want to maximize the visual impact of your interviews and B-roll, you need to know how to control… Read more
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In-Depth: How To Shoot Video That Looks GREAT
If you have good interviews, that’s one thing. It’s another to have strong visuals. B-roll is the non-interview footage. It’s the shots of your programs, events, people, etc., and it visually tells the story of who you are and what your organization has to offer. B-roll footage can add depth, context and visual interest to… Read more
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Got A Video? Now What???
I did a video. What should I do with it? That’s a question I hear often, and I think organizations make it harder to use a video than it should be. A video is a powerful marketing and fundraising tool, and I don’t want you overcomplicating it. Here are a few tips and strategies on… Read more
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Answer These Questions Before Doing Your Next Video
A video is only as good as the pre-production planning. Here’s how to improve your results. Read more
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59 Ways To Reuse And Repurpose Your Videos
You have more at your disposal than you imagine. I promise. Whenever you do a video, you can reuse almost any element of that video — interviews, B-roll, graphics, unused footage — and it can make a huge difference. We see many organizations struggle to get the most out of their videos, so I wanted… Read more