Hey. I’m just like you.
I want to make the world a better place. I want to leave a lasting legacy. I want to change peoples’ lives.
But doing so can be hard, if not impossible, with a limited budget. You just don’t have the money to help that kid down the road, and you just don’t have enough money to live a stress-free life.
If this IS you, you are not alone. A large percentage of nonprofits have less than one month of operating reserves. They are one catastrophe from a major financial disaster.
Video marketing — the good kind — is your game changer. It is your tool to timeless growth, comfort and ease, and it is your vehicle to making a lasting difference.
But what does a good marketing video entail? Or, more critically, what should you avoid?
Below is a list of four things to avoid in your next video. If you avoid these, your ROI will climb exponentially.
1. No Story
You may be inclined to lay out all the facts about your nonprofit.
What it does, who it helps, and why you need donations. They’re important, but they won’t draw in donations.
Audiences connect with stories, not stats. Tell a story — a testimonial video is a solid start. It should highlight the emotional benefit of your nonprofit, and it will make everything so much more personal.
People are 22 times more likely to remember information presented as a story compared to facts alone
2. Looking Greedy
You need money to keep your organization alive. That’s critical, and video marketing brings in all the money you need.
If your video is too salesy, it will be a waste.
People don’t want to know what you need; they want to know how you can help them. Find a way to add value to the viewers of your video.
Telling an emotional story will do the trick.
3. Low Quality
Let’s be honest: What do you think when you see a video that is blurry, dark or shaky?
You probably think the videographer is bad, and their employer must be bad, too, for accepting that low-quality work.
Your donors are critiquing your organization by the quality of your videos. You have an awesome organization, and you deserve to be seen as the best, most well-respected nonprofit in town.
Low-quality video doesn’t give off this vibe. Make sure you’re working with the best video production companies in your area.
Our team near you is always able to assist.
4. No Call to Action
When you’ve got a stellar video, people will want to get involved. They’ll want to hand you money, or go to your programs.
Tell them exactly how to do that. Give them clear directions, and you’ll see clear results.
That’s why your video needs a call to action.
Personalized CTAs can boost conversion rates by up to 202 percent, a 2x increase in numbers for you.
And this, my fellow change maker, is how you can go from financial uncertainty to financial stability. Your videos will drive you growth, and you will be able to make a larger impact with ease and less stress.
I do understand this material may sound easier than it actually is. That’s fair assessment.
Team Trust has worked with nonprofits like yours, and we know how to take your impact and bank account to the next level quickly.
Give me a call or send me a message here to discuss your video needs. There’s no fee to chat.
Ten minutes of your time could save you thousands of dollars and hours of stress.