I’m starting to lose track of how many bones I’ve broken.
It’s probably 60, but it may be 70, even higher. Who knows.
Either way, a broken bone is not a ruined day. As you probably know, I have Osteogenesis Imperfecta, or OI. It basically means that I have brittle bones.
As I write this article, I have a broken right leg. That leg is wrapped in a hard cast, and I’m not as mobile as I used to be.
But it’s OK. I’m not mad.
I’m still able to talk with people. I can still connect with them in some capacity, and I can still help individuals from the comfort of my bed, if I need to.
There are worse things than a broken leg. After all, I almost died three years ago. A broken leg now is nothing!
This perspective, if you call it that, has helped tremendously with Team Trust. In the very beginning, it was tough, very tough.
I felt so much pressure to change the world now, and I was not allowing myself to “fail” at all. If a video performed poorly, I was devastated, and if an article like this underperformed, I believed I wasted my time.
For anyone, running a business or creating marketing is tough. Some day, the losses seem to pile up, and the dollars seem to be flying out the window. We want to win ASAP, and we’d rather not endure the losses.
I get it. I feel the same way.
It’s just not realistic. I can’t tell you how many videos are created for thousands of dollars, yet the videos generate only a handful of views and no new clients. The organizations don’t look at what went wrong. They’ll keep doing the same thing over and over again, continuing the same problem.
That, unfortunately, is a waste, especially if there’s nothing to learn from it.
It took my life-threatening surgery three years ago to flip my internal script. I knew I had to slow down to speed up. If I wanted to create a video that got tons of views, I first had to identify which of Team Trust’s got the most views, and why.
I would then take that data, and use it to my advantage for the next video. Most organizations don’t do that.
There’s always a lesson to learn. Even if a video completely falls flat, it’s not the end of the world. You can recover.
Plus, here are a few things you can do to bounce back from the loss immediately:
– Look at the video’s analytics, and pinpoint which parts people liked to watch. Take those sections, and post them as standalone graphics on social media.
– If you conducted interviews for your video, transcribe what was said. Take the strong lines, and they can be converted into graphics or even articles.
– Change the headline and keywords used in the video. A better headline on YouTube can make a world of a difference. I have made simple changes to headlines, and received 10 times more views. You can see the same results.
– Does your video have blurry footage? Have no fear. Reach out to videographers who already have quality footage of things you like. You could ask them if you could use their footage, and throw it into your video for a credit and / or fee. You could also reach out to organizations that own footage.
– Respectfully tell your videographer that you were not pleased with the video, and that you would like your money back. This works if you contracted out your video work. If you have a videographer internally, a bad video can serve as a learning lesson.
– Don’t stop. Your videos will get better, and you will see the results you want … as long as you keep going.
If you’d like to jumpstart your videos and guarantee results, grab a copy of my Free Video Marketing Guide.