When I was younger, my dad did outside sales. He would travel the state of Illinois selling software and marketing tools.
We never really talked about the specifics of his work’s strategies, but I always thought he was out chasing that next best deal.
Once I got deep into Team Trust, I realized I had misinterpreted my dad’s success.
He was, sure, chasing the next best deal, AND he was revisiting active and inactive clients to get them to buy again and again and again.
My dad did not want his clients to just buy once; he wanted them to buy as many times as possible. 🤯
When I learned this lesson, Team Trust grew significantly. No one-time transaction can sustain your organization or nonprofit.
People do want to buy more, especially if you added value to them, and there are ways to creatively reactivate old clients.
So don’t be afraid to ask reconnect with your donors and clients. It will make a world of a difference.
Thanks, dad. You’re still teaching me even after you passed.
Plus, if you can make your asks creative, you can significantly increase your chances of get more and more donations from the same person.
We can help you do just that in our Fall Super Special. Get it today!