By Michelle Benson.
𝗧𝗵𝗲 𝗽𝗿𝗼𝗼𝗳 𝗼𝗳 𝘁𝗵𝗲 “𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴” 𝗽𝘂𝗱𝗱𝗶𝗻𝗴 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗼𝗻𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 𝗠𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲…
𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 “𝘁𝗿𝘆 𝗼𝘂𝘁”:
❓Can you deliver on the promises you made when you asked for the money?
❓ Will you surprise and delight along the way?
❓ Will time spent with you be time well spent?
If you get a second donation, the answer to the above questions is YES!
✅ The proof is in the pudding – the donor is coming back for more.
✅ If you get an uplift in value – they’re coming back for more with bells on.
People tend to celebrate the hell out of the first “try out” donation — high fives, emails shooting around the office and drinks down the pub.
And then a much more quiet celebration for the second donation.
I’ve always thought that was the wrong way round.
Go more bananas for the second donation.
The first is a try out.
The second is when you actually have a donor.
🤜 And validation that your donor experience is everything you hoped it would be.
After all, your goal is to create a community of donors, not a collection of donations.
That is where video can play a key role in stewardship for your current donors and social proof to attract news one.
📌 𝗣𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.
𝗕𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗲𝗰𝗼𝗻𝗱 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻𝘀, 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗿𝗼𝘂𝗻𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.
Celebrate the hell out of that…😃
If you would like to hear more fundraising insights from Michelle Benson – and to see more of her fundraising graphics follow her on LinkedIn: https://www.linkedin.com/in/michelle-benson-creates-digital-pipelines/
Or sign up for her weekly email insights HERE.