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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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This Will Make Your Videos POWERFUL
I would say 90 percent of all marketing videos I see are, well, forgettable. That sounds cruel, I know, but these videos don’t make me feel, think or do something. Instead, they just make me learn how much an organization loves itself. 🤦♂️ A different, more effective approach is to focus on how much your Read more
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Do This, Or I Won’t Watch Your Video
I just knew it was going to be boring. Most videos about buildings are boring, and I wanted to do anything and everything to avoid this common pitfall. One of our first video projects was on a newly designed building. A college received funds to revamp their nursing program, and they got all sorts of Read more
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That Moment When You Panic For A Video
Pressure. Deadlines. Gotta perform. Now. Two years ago, we took a trip to Waikiki Beach in Hawaii to film an Adaptive Surfing Championship. We were exploring the sense of community felt among surfers. It was an abstract topic to dissect, and we had to identify what “community” means; what it looks like; and what it feels like. Read more
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The ONE Time I Wanted An Interview To End
This guy saved me. I thought my interview with him was TOO long, but, no, it was a gem in disguise. I remember the first time I interviewed a person. It was for a newspaper article at a community college, and I was writing about one man’s trip to Ecuador to work with kids. It Read more
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I Shouldn’t Have Bought This Camera
Whoops. This could have saved me a lot of money. Like, a lot. When I first finished college, I was hungry for immediate success. I was willing to do anything and everything to get success — success being a lump some of money. Since filmmaking was my passion, I made the knee-jerk decision to buy Read more
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I Never Realized How Much This Helped … Until Now
Go for the heart, and you’ll find a treasure trove. 💘 That’s my thought process in every interview I do. I’ve shared a story from a particularly challenging project I worked on. It involved — just a brief summary — a journalism project in which I could not get beyond a person’s pain. There were, though, Read more