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- How To Increase Donations By 150 Percent
Your nonprofit means a lot to you. You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives. But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place. This often happens because your supporters don’t believe they, too, areContinue reading “How To Increase Donations By 150 Percent”
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Bummer! This Interview Took An Unexpected Turn
There are some stories I haven’t shared. They might carry a little sting of “ouches,” but they are always educational. I always learn, and most of my lessons come from interviews with people. Whether these were pre-interviews or recorded interviews, I find great lessons in every convo. When I first started in journalism, I was… Read more
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What Great Stories About Disability Look Like
The following is an excerpt from our Disability Marketing Guide. It is written from the perspective of our director, Ryan Willson. When I was younger, I followed Shaquille O’Neal as much as I could. He was a star in my eyes, and a star basketball player. I dreamt day and night that I would one… Read more
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Have You Heard This Story About The Journalist And The Marketer?
If you look at most of our content, you’ll catch my drift. Storytelling is the key to great marketing, especially storytelling with emotion and heart. Stories allow us to connect with our audience on a personal level, making our messages more memorable and relatable than a sea of numbers and statistics. Before I started created… Read more
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Read This And Get BETTER Videographers — Guaranteed
There are so many videographers and production companies. Here are tips on hiring people, what to look for, and how to know if they will work for you. Read more
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How To Find Gold In Your On-Camera Interviews
There are good videos, and then there are great ones. These great ones make us feel something, and they tend to resonate authentically with our own lives. This is what you want. You want your organization to separate itself from the crowded landscape online, and be THAT organization that truly cares about the community it… Read more
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How To Find The Right Person For Your On-Camera Interview
Sometimes the hardest part about creating a video for organizations is not the video itself; it’s finding “the right” person to talk on camera. They want to include everybody, and they feel bad not asking a person to speak on their behalf. I understand. It is hard to leave people out, especially if they mean… Read more