If you want to grow your organization, you have to grow your digital presence.
It may seem like a great deal of work, but it’s worth it. And it pays off!
Here are a few easy tips on how to organically grow your YouTube channel. All of these tips can be implemented at no additional cost, and the results will blow your mind. In fact, a simple change of the headline can yield a 700 percent increase in video views.
Set The Tone. Daily
Consistently builds credibility and results. You can’t expect to see massive results if your content production is subpar and infrequent.
Aim to post on YouTube a couple times a week. Ideally, you want everyday — that will certainly accelerate your growth — but you can start small. Pick a day and time of the week, and post consistently. As your content grows, you can repurpose and reuse the good stuff.
Each video should offer unique value for your audience. Not every video has to be produced like a Hollywood movie. That’s not practical on a tighter budget. Some of your videos should certainly show strong quality. If all your posting is blurry iPhone videos, it will significantly hurt your organization’s reputation.
Get A Boost From SEO
SEO will get your video in front of people, especially if you’re using the right keywords
Identify relevant keywords using tools like YouTube’s search suggest feature. You can also search specific words and phrases, and see which results are most relevant to your video.
Incorporate these keywords naturally in your video titles, descriptions, tags and transcripts. Don’t stuff keywords in as many places as you can. A striking 70 percent of Watch Time Comes from YouTube’s Recommendation alone. So proper SEO can help your videos rank higher in these recommendations, leading to increased visibility and watch time.
Quick tips on SEO
- Start by researching relevant keywords using tools like Google’s Keyword Planner, TubeBuddy, or VidIQ. Look for high-ranking keywords with a good balance of search volume and competition. Consider both short-tail and long-tail keywords.
- Write a detailed description (at least 250 words) that provides context about your video’s content. Include your primary keywords early on.
- Add links to your website or social media, and encourage viewers to engage with your content.
- Utilize relevant tags to help YouTube’s algorithm understand the content of your video. Use a mix of broad and specific tags, including variations of your target keywords. Consider including tags related to trending or popular topics if they’re relevant.
Video Transcripts and Closed Captions:
- Provide accurate transcripts and closed captions for your videos. This not only improves accessibility, but it helps search engines understand your content. You can upload your own transcript or use YouTube’s auto-generated captions (always review them for accuracy).
Video Category and Playlist:
- Assign your video to the most relevant category to help YouTube’s algorithm classify it correctly. Playlists can improve overall watch time and user engagement.
- Encourage viewer engagement through likes, comments and shares. Respond to comments to foster a sense of community. Engagement signals are considered by YouTube’s algorithm and can positively impact your video’s visibility.
Dive Into The Numbers
Being consistent is one thing. Knowing what works and why is another.
People often get so focused on creating more and doing more that they forget to review their analytics. They don’t think it’s important or helpful, and that’s a misunderstanding.
You need to use data to fine tune your content strategy and cater to your audience’s preferences.
Rapid Analytics Hacks
- Understanding where your viewers are coming from is crucial. Analyze which external sites, YouTube features or search queries lead users to your channel. This can guide your promotional efforts and help you refine your SEO strategy.
- This metric reveals how well your content keeps viewers engaged. Analyze the Audience Retention graph to pinpoint where viewers drop off. Adjust your content pacing, improve storytelling and retain audience attention throughout your videos.
- It’s one of the most significant metrics for YouTube’s algorithm. Encourage longer watch times by creating compelling, relevant content. Identify videos with high watch time and dissect what elements contributed to their success.
- Know your audience. Understand their age, gender and geographic location. This information can inform content decisions, including language, cultural references and topics of interest. Tailor your content to resonate with your core demographic.
- These include likes, comments, shares, and subscriber growth. Dive into the Comments section to interact with your audience and gather feedback.
- Understanding the devices your audience uses to view your content can inform your production choices. For instance, if many viewers are on mobile devices, ensure your content is optimized for smaller screens.
- Compare the performance of different videos. Identify commonalities among successful videos and incorporate those elements into future content. This could be related to style, content type or even thumbnail design.
Are you ready to create a high-quality video that gets SEEN on YouTube and every other platform? Then hop on my calendar, and let’s make it happen.