There are 720,000 hours of video content uploaded to YouTube everyday, and 500 hours of video content is uploaded every minute.
That’s incredible, and a definite sign that your video has to stand out from the crowd.
Otherwise, your nonprofit is in danger of being ignored and losing money. You deserve better. You deserve to feel comfortable in your video marketing investment, and you shouldn’t have to worry where your next donation or grant is coming from.
I wanted to outline a few ways you can monetize any video — yes, ANY video — today.
Five Ways To Make Money From Your Videos
Include a Call-to-Action (CTA)
This sounds simple, but it’s important. You need to ask people to donate, volunteer, give, etc. Then, show them how exactly to do that right now.
Directly ask viewers to donate, become members, or support in other ways at the end of the video. Nonprofit Source reports that 57 percent of individuals who watch nonprofit videos proceed to make a donation alone. That could be huge for you, and it’s not hard to pull off.
Plus, a specific, clear CTA can increase conversion rates by 161 percent! So you are getting the biggest bang for you buck, and you are massively optimizing the return of each visitor.
Pin It
Social media platforms prioritize the most-recent content for users. If you posted a video last week, it may be buried in tons of other content.
Your video should be top of mind for your target audience. It should even remain on top of your pages.
Pin a post on your YouTube, Instagram and Facebook pages. This could mean a significant increase in views, and with the right CTA, conversions.
Place It In An Email
Your video is more than just a video. It IS a lasting tool to drive growth, donations and more.
I highly suggest working every video to the max.
Put the video in your newsletter or in an email blast. Make it exciting and cool, and then your audience is more likely to give it a watch.
People retain 95 percent of a video’s message compared to only 10 percent when reading text.
Turn the Video Into a Reel or TikTok
A video is a very versatile marketing tool. You can edit it an infinite number of times, and you can convert into a short video.
Reels receive 22 percent more interaction than standard video posts. This will also help you tap into the GenZ population, and build relationships with them.
You can post this reel across any social-media platform. Roughly 40 percent of users are more likely to share videos on platforms like Facebook, Instagram, Snapchat, and Tumblr.
Turn It Into an Ad
One of our clients converted one of our videos into a video, and the ad has consistently outperformed all of their other ads.
Reach is; conversions are up; and the cost-per-click is down. That’s so exciting, and we have been very happy for them.
Run the video as a Facebook or YouTube ad with a direct call-to-action to donate or sign up.
Give these tricks a shot. Keep trying a don’t give up.
Team Trust is always here for you. Click this button to take advantage of our rare Video Marketing Special for nonprofits. We guarantee your video will see an incredible ROI.
If it doesn’t, then you get your money back. We also adding in complementary direct mail and Google Ads services. There is literally no way you can go wrong here.