Category Archives: Uncategorized

People want a good video, but they don’t know how to create one. After you’ve developed a story with emotion, you’ll need B-roll. That’s non-interview footage, and it’s basically footage of your programs, events and impact. It shows what you do; the impact you’re making; and it adds emotion. A little B-roll can cover upContinue reading “What To Get B-Roll Of For Your Marketing Videos”

Interviewing people is my favorite part of creating a video, but it’s not always easy. It takes patience, empathy and creativity, and it is certainly not always easy. I wanted to share a few tips on how to craft and shoot a good on-camera interview. I split this post into two sections: Sit-down interviews andContinue reading “How To Film On-Camera Interviews”

I did a video. What should I do with it? That’s a question I hear often, and I think organizations make it harder to use a video than it should be. A video is a powerful marketing and fundraising tool, and I don’t want you overcomplicating it. Here are a few tips and strategies onContinue reading “Got A Video? Now What???”