Your nonprofit means a lot to you.
You’ve poured blood, sweat and tears into your organization, and you have personally changed many, many lives.
But sometimes, your donors, volunteers and board members aren’t as committed as you to making the world a better place.
This often happens because your supporters don’t believe they, too, are making a difference. It’s possible your donors are handing you money, but they are not sure where their money is going.
What’s more, if you don’t help your supporters believe they are making a difference, then donations will eventually go down; the number of volunteers will go down; and your nonprofit will be on the brink of collapsing.
Effective video marketing is your solution. It can be easy, cheap and quick to do, and the return on investment can be extreme. When done right.
How Strong Video Marketing Can Help You
Nonprofit campaigns with video can raise 150 percent more money than those without.
If you are used to raising $50,000 from a campaign and you haven’t leveraged video to the max, you could see your campaign efforts grow to $125,000 with effective video. That’s a huge increase.
But video marketing is more than a money maker. It’s a vehicle to create lasting growth.
Here’s how it can be beneficial:
1. Personalizes Your Mission
People like stories. They draw them close to your cause, and they feel connected to your mission.
People are 64 percent more likely to give after watching a video that evokes emotion.
Here is how to put together a powerful video.
2. Grows Your Reach Naturally
Social media is designed to promote engagement and a sense of community.
If you have a good video, people will be more likely to share your video. That increases your reach, and you easily grow your audience without purchasing ads.
3. SHOWS What Your Impact
Donors want to know how their money is used, wouldn’t you?
Video highlights real stories of impact, provides financial transparency, and it build trust. About 39 percent of donors give because they trust certain organizations.
Plus, with video, you can show people benefitting from your cause. With text-only content, it can be hard for readers to visualize in detail what you do.
Where To Start With Video Marketing
You don’t need to invest every penny into video marketing. That’s risky, but you will need to make a strategic and thoughtful investment of some kind.
If your videos haven’t worked in the past, then you need to make a change. Maybe that’s finding a different videographer, marketer or social media person.
Team Trust is always available to help. We have worked with nonprofits like yours across the country, and they consistently see lasting more donations, more sponsors, more crowded events and more because of our videos.
Click here to discuss your next video project. We offer a free consultation, and it could change your life.