The guide includes:
– The best phrases to use and not to use with regards to the disability community
– Reasons why persons with disabilities are NOT inspirational
– Little-known tricks to make your marketing more accessible and disability friendly right now!
– Timeless advice on when and how to create marketing around disabled people
– Several examples of strong disability marketing that actually worked
Wow, that guide is really comprehensive. When I made our film about people with disabilities finding freedom through snow sports, I didn’t have anything so complete and had to do a lot of my own research and connect with the stars of our own film for their perspectives. This is important work you are doing. Bravo!
Greg Hamilton
PROGRAM OFFICER FOR YAMPA VALLEY COMMUNITY FOUNDATION
