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- I Was Shy Until Storytelling Opened My Mouth
I used to be quiet. I didn’t talk much. I was shy, and I wasn’t a fan of sharing my hard times. It seemed to make matters worse, and that was not necessary. Then I changed. I created my own radio show, and I realized my story mattered and had value. People were seeing themselvesContinue reading “I Was Shy Until Storytelling Opened My Mouth”
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How To Craft a Powerful Story
There’s plenty of content online. You need yours to be memorable, shareable and to grow your organization. Here’s how to create and tell a great story in video. Read more
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What To Get B-Roll Of For Your Marketing Videos
People want a good video, but they don’t know how to create one. After you’ve developed a story with emotion, you’ll need B-roll. That’s non-interview footage, and it’s basically footage of your programs, events and impact. It shows what you do; the impact you’re making; and it adds emotion. A little B-roll can cover upContinue… Read more
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Nine Interview Questions To Ask For Your Next Video
On-camera interviews bring stories to life. They separate good videos from great ones, but we often make interviews way, way too hard. Here’s a list of some common interview questions you can ask people for your marketing videos. If time allows, you want to start the easier, “softball” questions, and then carefully transition to potentiallyContinue… Read more
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How To Film On-Camera Interviews
Interviewing people is my favorite part of creating a video, but it’s not always easy. It takes patience, empathy and creativity, and it is certainly not always easy. I wanted to share a few tips on how to craft and shoot a good on-camera interview. I split this post into two sections: Sit-down interviews andContinue… Read more
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How To Avoid A Boring Video
Interviewing people is my favorite part of creating a video. I enjoy filming, editing and coordinating shoots, but interviews build connections. Asking a person who they are is powerful, even life changing. Most videos should include interviews. That could be on-camera interviews with, say, your executive director, a marketing person and, perhaps most importantly, aContinue… Read more
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The Sun: Free Film Gear For ALL
Lighting and color play crucial roles in setting the mood and atmosphere of your B-roll footage. Always consider the lighting of your locations. I have seen organizations publish video in dimly lit areas. That’s counterproductive. If you want to maximize the visual impact of your interviews and B-roll, you need to know how to controlContinue… Read more